The song took the internet by storm as memes about the song popping up in YouTube recommendations fed into a cycle of more recommendations. What was initially a moderately popular ‘80s pop song gained new life on the internet, with its most popular reupload garnering more than 40 million views online. “Plastic Love” was one of the biggest sleeper hits of the late 2010s. Few instances illustrate this phenomenon better than Mariya Takeuchi ’s “ Plastic Love. If there’s one thing defining the modern music landscape, it’s the growing role the internet plays in popularizing different songs, artists and genres.
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